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  • Sales Funnel Design

Stop paying for traffic that lands on nothing.

I map the whole path — the ad or post someone clicks, the page they land on, the offer worth handing over an email for, and the follow-up that turns them into a booked call. One offer, one action, no distractions.
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See the work
  • The problem

A website is a shop. A funnel is a conversation.

Your homepage is built for browsing. It has a menu, several services, an about section and a dozen ways out. That’s exactly right for someone researching you — and exactly wrong for someone who just clicked an ad about one specific thing.
A funnel removes every exit except the one you want them to take, then keeps talking to the people who weren’t ready yet. That second part is where most of the money is, and it’s the part almost nobody builds.

Signs you need one

  • You run ads that point at your homepage
  • Visitors arrive, look around, and leave with nothing
  • Enquiries come in but never get followed up systematically
  • You have an offer but no page dedicated to it
  • You can't tell which traffic actually turns into work
  • What you get

Every step designed to move one decision forward.

Nothing on the page exists to be interesting. It exists to get the right person to take the next step.

One page, one job

The landing page matches the promise that got them there and asks for exactly one thing. No nav bar, no rabbit holes, no competing offers.

An offer worth an email address

People don’t hand over contact details for a newsletter. We work out what’s genuinely worth having, then make it easy to get.

Follow-up that runs itself

Most people don’t buy on day one. A written email sequence keeps the conversation going automatically instead of relying on you remembering.

Forms that get finished

Short, mobile-first and asking only for what you actually need — because every extra field is another reason to abandon it.

Tracking from click to call

Conversion tracking set up properly, so you can see which traffic turns into leads rather than guessing from overall visits.

Built to be improved

Structured so one thing can be changed and measured at a time, instead of rebuilt from scratch every time results dip.
  • What's included

What a funnel build covers.

Mapped and agreed before any design work begins — the strategy is the part that decides whether it works.

In every funnel

  • Offer and funnel mapping before design starts
  • Landing page matched to your traffic source
  • Lead magnet set up and delivery tested
  • Thank-you and confirmation pages
  • Follow-up email sequence written and wired up
  • Conversion tracking and goal setup
  • Mobile-first forms with the friction removed

Commonly added

  • Extra landing page variants for testing
  • Booking or calendar integration
  • CRM connection and automatic lead routing
  • Tracking pixel and analytics configuration
  • Ongoing optimisation once real traffic arrives
  • How it works

Four steps from offer to booked calls.

The mapping stage is where the thinking happens — the build is the easy part.
01

Map the offer

What you’re offering, who it’s for, and what would make that person act now rather than later.
02

Build the path

Landing page, lead magnet delivery, thank-you page — every step matched to the promise that brought them in.
03

Wire the follow-up

The email sequence written and connected, so nobody who raises their hand gets forgotten.
04

Launch & measure

Tracking verified, traffic pointed at it, then we watch what people actually do and fix what loses them.
  • Questions

The questions people ask first.

No. A funnel can run alongside an existing site or entirely on its own. If you’re already paying for traffic, a dedicated funnel almost always does better than pointing that traffic at a homepage.

Yes — the follow-up sequence is written and wired up as part of the build. It’s not much use handing you an empty automation.

We use Systeme.io or GoHighLevel. If you’re already committed to another platform, I’ll work with what you have where it’s sensible. We can also migrate to your own HighLevel or Systeme.io account.

No. Ad management is a separate discipline and you’re better served by someone who does it full time. I build what the ads point at, and make sure the tracking tells you whether their work is paying off.

Because we’ll have defined what a conversion is before launch and set up tracking to count it. You’ll be able to see leads per source rather than a vague traffic number.

Getting traffic but not getting leads?

Tell me what you’re selling and where the traffic comes from. I’ll map out what the funnel should look like and quote it — no obligation.
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