Skip to content
  • Search Engine Optimization

Get found by the people already looking for you.

The customers most likely to buy are typing your service into Google right now. Search engine optimization makes sure they find you rather than a competitor — and unlike ads, that traffic doesn’t stop the moment you stop paying.
Book a discovery call
What's included
  • The problem

Ranking isn't luck. It's maintenance.

Most small business sites aren’t losing to clever competitors. They’re losing to basics nobody ever checked — missing page titles, a structure search engines can’t follow, pages targeting words no customer actually types, and a site that takes too long to load on a phone.
None of that is glamorous work. All of it is fixable, and fixing it is usually worth more than any amount of new content bolted on top of a broken foundation.

Common reasons sites don't rank

  • Search Console has never been set up or looked at
  • Pages target phrases nobody actually searches for
  • Titles and descriptions are missing or duplicated
  • The site is slow, particularly on mobile
  • Nothing links to anything else in a way Google can follow
  • There's no dedicated page for the thing you actually sell
  • What you get

Fix the foundations, then build on them.

Work you can see the reasoning behind, reported in language that doesn’t require a glossary.

Keywords with buying intent

Research based on what people type when they’re ready to hire, not vanity terms with big numbers and no customers behind them.

On-page work done properly

Titles, meta descriptions, heading structure and image alt text across every page that matters — generated and verified.

The technical fixes

Speed, indexing problems, broken links, redirects and sitemaps: the unglamorous issues that quietly hold a whole site back.

A structure Google can follow

Internal linking and page hierarchy arranged so search engines understand what your most important pages are.

Local visibility

If you serve a specific area, that changes the strategy — including your Google Business Profile and how location is handled across the site.

Reporting in plain English

What moved, what didn’t, and what I’d do next. No dashboard full of metrics that don’t translate into work coming in.
  • What's included

Where the work actually goes.

Every engagement starts with finding out what’s true about your site now, rather than assuming.

Every engagement starts with

  • Full site audit and Search Console review
  • Keyword and competitor research for your market
  • On-page optimisation across your key pages
  • Technical fixes: speed, indexing, redirects, errors
  • Internal linking and site structure improvements
  • Metadata written for every page that matters

Ongoing work can include

  • New pages or content targeting specific searches
  • Google Business Profile optimisation
  • Regular rank, traffic and enquiry reporting
  • Continued technical monitoring as the site changes
  • Content recommendations based on what's ranking
  • How it works

Audit first. Opinions second.

I’d rather show you what’s actually wrong than sell you a package before looking.
01

Audit

A full review of the site and Search Console to establish what’s genuinely holding it back.
02

Prioritise

A plan ordered by impact, so the things most likely to move the needle happen first.
03

Fix & optimise

Technical issues resolved and pages optimised — the foundation before anything gets added.
04

Measure & extend

Track what changes, report it plainly, and decide together what’s worth doing next.
  • Questions

The questions people ask first.

Longer than most people selling it will admit. Technical fixes can show up within weeks; competitive rankings usually take months of consistent work. I’d rather set that expectation now than disappoint you later.

No, and nobody honestly can — Google doesn’t sell that and anyone promising it is guessing. What I can do is fix what’s probably holding the site back and show you what actually changes.

Not always. Plenty of sites gain far more from fixing the pages they already have than from adding new ones. If content genuinely is the gap, I’ll tell you — and tell you why.

Yes. On-page and technical work can’t be done without site access, and Search Console is where the evidence lives. It stays your account throughout. You may give me access by account sharing in your Google Analytics or Search Console account.

Possibly not — and I’ll say so. An audit will show whether what they’re doing is working. If it is, you should keep them.

Want to know why you're not ranking?

Start with an audit. You’ll get a clear picture of what’s holding the site back and what it would take to fix — whether or not you do it with me.
Book a discovery call